To be quite frank I think the basic idea is slightly cliched, having a household appliance manufacturer (a company named Whirlpool in this case) have a slice of green land cut into a shape to represent a product quite boring (Slice of pizza for the microwave, t-shirt for washing machine *yawn*). I think the creatives behind the adverts could have portrayed the same message of environmentally friendly products in a more unique way, maybe have something like a a plant on top of the appliances, indicating that appliances give life to plantlife, suggesting the products a good for the environment!
Despite my criticism towards the ads, there is one thing it does well, it communicates the messege of environmentally friendly "green" products very well and clearly. The idea though cliched is easy to follow and 'get' to put it blunt. A green field cut into a shape of t-shirt does the job if conveying the message well at the same time linking it with the product (t-shirt for washing machine, pizza slice for microwave).
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