LG - Big enough to tackle both teams at once

Source - http://www.dandad.org/awards/professional/2012/categories/outa/outdoor-advertising/01083/rugby-tunnel

Source - http://www.dandad.org/awards/professional/2012/categories/outa/outdoor-advertising/01083/rugby-tunnel

This advertisment is very clever. It places a new overlay on the tunnels of football teams. The idea behind this is that the new LG washing maching is 'big enough to tackle both teams at once' meaning that it has an extremely wide load and capacity. This idea is represented in a fun way as a football tunnel is very long and can hold two full teams.