Facebook - Chairs

Video - http://www.adweek.com/news/advertising-branding/ad-day-facebook-144194

Sourse - http://www.adweek.com/news/advertising-branding/ad-day-facebook-144194

The ad begins with an iconic-looking image of a chair levitating in a forest, a human artifact carved from the nature behind it, and then shows people of all colors and cultures sitting in them. The narrator then starts comapring chairs with facebook.

"Chairs are made so that people can sit down and take a break. Anyone can sit on a chair. And if the chair is large enough, they can sit down together. And tell jokes. Or make up stories. Or just listen. Chairs are for people. And that is why chairs are like Facebook."

The ad then goes onto say how facebook is also like bridges and dance floors, it gets people together so that they can connect and socialise.

I like the disctinction they made between what is man made (chairs, bridges, dancefloors, facebook) and related it with something natural (people). The ad perfectlly tell the audiesnce of what facebook does, its a place where people can go on to meet new people and socialise by making the link between what it does with something physical (chairs ect..).

Smirnoff - Nocturnal Awakening

Video - http://www.youtube.com/watch?v=QnW5MRwNf0Y&feature=player_embedded

Source - http://www.adweek.com/news/advertising-branding/ad-day-smirnoff-144285

The ad has some pretty stunning images. The red silk flower, the bursting fruit, the cloud of crimson smoke all make a strong visual impact. The colour Red is very apparent in this add as it of course is related to the Smirnoff logo.

The ad is also showing young people having fun which would translate into saying, drink Smirnoff have a laugh in the real world. There is also a lot of things getting thrown and splattered across walls, floors, suggesting that the drink is strong in alcahol content.

Nike - Extra 5 years

Video - http://www.youtube.com/watch?v=JGskDRV4t0g&feature=player_embedded

Source - http://www.adweek.com/news/advertising-branding/ad-day-nike-144025

"For the first time ever, the current generation of children is expected to have a shorter life expectancy than their parents. (Told you it was depressing.) Five years shorter, to be exact"

To bring attention to the issue, Nike partnered with Wieden + Kennedy in Portland, Ore., to produce this short video, which recently premiered at the annual Clinton Global Initiative meeting in New York. The spot asks kids what they would do with five extra years. Their responses range from ambitious "Build a time machine," "Go looking for dark matter" to the more serious"Make medicine for the sick".

This ad is showing how Nike cares for the new generation as they are bringging this issue to attention, trying to help the children.

Bespoke hand-drawn type

Source - http://www.itsnicethat.com/articles/word-up

Source - http://www.itsnicethat.com/articles/word-up

"Artist and graphic designer Nicole Lavelle is one of those people who must CRAM every single hour of their day with some form of creation"

I really like her hand drawn type. It has a really playfulk and fun expression to it. The brightly coloured backgrounds against the black type just helps makes the type really stand out.

Hearing Aids

Source - http://blog.karachicorner.com/2012/01/60-dazzling-advertising-posters/

This ad poster is showing sound to be a beautiful thing, its represented in colours. The paper is arranged to form a person breakdancing, creating a sense of movement and sound. The hearing aid company is telling the audience that it helps bring the world alive and more colourful with sound.

Fish Fillet Tank

Source - http://blog.karachicorner.com/2012/01/60-dazzling-advertising-posters/

I think this poster has been incredibly well put together. There is good use of negeative space, the focus is always on the fish tank and the fish, the aqualitic blue colours also tie everything us well.

MATTEL TOYS

Source - http://blog.karachicorner.com/2012/01/60-dazzling-advertising-posters/

This poster is telling its audience that it simply creates toys that are then used by children that imagine wild things based on the toy. The sense of imagination is communicated in this poster. The poster shows a simple toy care on the left side in a plain, rather uninspiring manner however on the right hand side it is blown out of proportion with flaming wheels and bright headlights while moving really fast. The way the image is juxtaposed clearly shows the dictinction between the toy and the imaginative side, it tell us that Mattel products inspire children to think creatively (going wild with thier imagination in a way). The fact that the 'imagine' side is on the right hand side of the poster could link it to the human brain which of course we all know that we use out right side for creativity and left side to for working things out (boring stuff).