As you all know, Barack Obama has just recently been re-elected as the Presedient of the United States. But what fueled his campaign to success? One word. Forward.
Throughout his presidential campaign in posters, billboards and videos, the iconic 'forward' slogan was prevalent everywhere. The word was stamped in capitals, usually behind a blue background. The blue representing the sky and hope for the future looking up or forwards. We all look up to the sky and its always blue, so the colour has a very close association with the sky.
Above is the 2012 Obama logo without the word forward but again communicating the same message with the sky blue colourin the background.
The forward logo onto a black background in white. The period in the end is a shining, suggesting that the image is a visual metaphor of there being a bright light at the end of a tunnel. This would say to the supporters of Obama that if they vote for him there will be a possitive change and the there is hope even in a time of darkness (America's economical struggles), looking forward and hoping for a bright future.
People holding the 'Foreward' poster in support of Obama.
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