Comcast

Video - http://www.youtube.com/watch?feature=player_embedded&v=qHMml2c_eG8

Source - http://www.adweek.com/news/advertising-branding/ad-day-comcast-143725

Comcast is out with some new ads from The Martin Agency that claim signing up for the company Xfinity service couldn't be easier. Or at least, that it's less hard than some of the hardest things in the world.

Super Glue

Source - http://www.sopstance.com/online/wp-content/uploads/2012/02/supa03.jpg

The form of the tube itself takes the form of a person almost with the top of the lid looking like a crown, indicitaing its special unique abilities.

Igloo

"Interbrand Australia has created Igloo, a new pay-as-you-go TV product launched by broadcasters Sky New Zealand and TVNZ"

Source - http://www.designweek.co.uk/news/interbrand-australia-creates-igloo-for-sky-new-zealand-and-tvnz/3035711.article

Source - http://www.designweek.co.uk/news/interbrand-australia-creates-igloo-for-sky-new-zealand-and-tvnz/3035711.article

Interbrand Australia creative director Mike Rigby says ‘our idea was to create a new species of creatures called Igloo, who are eager to breathe new life into homes across New Zealand. They love to entertain and even speak their own language (Iglish).

I like how they managed to create characters out of a very generic shape while giving each its own unique personal look.

London - Oxford Street Christmas Lights

Source - http://www.designweek.co.uk/designing-oxford-streets-christmas-lights/3035554.article

This week saw London’s Oxford Street’s Christmas lights were switched on. This year the lights take on a Marmite look, thanks to their ‘love it or hate it’ sponsors.

Weightwatchers

Source - http://www.designweek.co.uk/news/pentagram-overhauls-weight-watchers/3035714.article

Weightwatchers has recetly gone through a visual overhaul. Pentragram, the design agaency were tasked to rebranding it with an identity designed to mirror the ‘positive transformation’ that members experience.

Source - http://www.designweek.co.uk/news/pentagram-overhauls-weight-watchers/3035714.article

The gradient of the identity lightens from left to right on the identity to symbolise ‘transformation and losing weight’ according to the consultancy.

I think the final design is quite effect as the gradiend indictates a change over time, something which the weightwathcres programme strives to do in people, change thier weight over time for the good.
I think the colourful gradients also added the fun positive aspect in as bright colours are usually asscosiated with young people (youth) who tend to be fit and healthy.

iPhone 5

Video - http://www.youtube.com/watch?v=A1Rc4MDmr8o&feature=player_embedded

Source - http://www.adweek.com/news/advertising-branding/ad-day-apple-143957

Apple explaining how its 'common' sense approach to the iPhone 5 is what make its so great.

What if Lightlife had a farm..

Video - http://www.youtube.com/watch?feature=player_embedded&v=IlY4Uu6exnA

Source - http://www.adweek.com/news/advertising-branding/ad-day-lightlife-143977

Lightlife, a ConAgra purveyor of meatless foods, launched this stop-motion animated online ad last week from Venables Bell & Partners imagining a fairy-tale plot of land where all the livestock have been replaced with versions of themselves constructed entirely out of edible flora. Set to a takeoff on "Old McDonald Had a Farm," the ad, paints a picture of a place that is an environmentally friendly, slaughterless paradise for vegetarians. They succeed in painting an overall picture of an earth-and-animal-loving ethos that's sure to resonate with the hard-core element of the brand's target market of vegetarians.