Catwoman breast cancer

Source - http://jimstrutzin.hubpages.com/hub/15-Best-Print-Ads-of-2011#

At first this ad looks like an attempt to push a product using sex and the allure of animation, but the message is much more important.

The ad is using a comicbook superhero (Catwoman) shown to be checking her breasts to check for signs of breast cancer. The tagline 'nobody is immune to breast cancer' fortifies this belief that no matter how strong or well off you are anyone can get breast cancer, even a super hero with super powers or special abilities such as Catwoman. I think they communicate the thier message well even though at first glance its not so obvious. Once you understand the concept you immediately realise the true message however the only criticism for this ad would be that if people did not know the reference of the super hero they would not understand the true messege of the ad which is to raise the awareness of breast cancer and how it is a serious threat that can affact anyone.