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| Source - http://www.adweek.com/news/advertising-branding/ad-day-red-bull-145166 |
I am simple in awe in how Red Bull managed to pull this ad off (probably with some clever editing techniques, but nonetheless the final piece is still impressive). Red Bull is the biggest energy drink company in the world, but it had far expanded beyonf just energy drinks now. Red Bull is known linked to all major extreme sports and motorsports like Formula 1.
Here in the ad Red Bull is creating a sense of thrill and speed with all the fast moving objects, tricks and quick editing. The ad is the embodiment of Red Bull. Red Bull stands for energy, speed, power, acceleration, adreneline fueled stunts. The ad encapsulates all those things in some way and links it all together too with each stunt being part of the next.
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