Facebook - Chairs

Video - http://www.adweek.com/news/advertising-branding/ad-day-facebook-144194

Sourse - http://www.adweek.com/news/advertising-branding/ad-day-facebook-144194

The ad begins with an iconic-looking image of a chair levitating in a forest, a human artifact carved from the nature behind it, and then shows people of all colors and cultures sitting in them. The narrator then starts comapring chairs with facebook.

"Chairs are made so that people can sit down and take a break. Anyone can sit on a chair. And if the chair is large enough, they can sit down together. And tell jokes. Or make up stories. Or just listen. Chairs are for people. And that is why chairs are like Facebook."

The ad then goes onto say how facebook is also like bridges and dance floors, it gets people together so that they can connect and socialise.

I like the disctinction they made between what is man made (chairs, bridges, dancefloors, facebook) and related it with something natural (people). The ad perfectlly tell the audiesnce of what facebook does, its a place where people can go on to meet new people and socialise by making the link between what it does with something physical (chairs ect..).