Igloo

"Interbrand Australia has created Igloo, a new pay-as-you-go TV product launched by broadcasters Sky New Zealand and TVNZ"

Source - http://www.designweek.co.uk/news/interbrand-australia-creates-igloo-for-sky-new-zealand-and-tvnz/3035711.article

Source - http://www.designweek.co.uk/news/interbrand-australia-creates-igloo-for-sky-new-zealand-and-tvnz/3035711.article

Interbrand Australia creative director Mike Rigby says ‘our idea was to create a new species of creatures called Igloo, who are eager to breathe new life into homes across New Zealand. They love to entertain and even speak their own language (Iglish).

I like how they managed to create characters out of a very generic shape while giving each its own unique personal look.