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| Source - http://www.adweek.com/news/advertising-branding/ad-day-internet-explorer-145546 |
This is a viral ad promoting Microsofts new Internet Explorer 10. IE (short for Interenet Explorer), has in the past been known for being highly unreliable and unstable. Microsoft is taking the fun out of itself in this ad to promote its latest web browser. The ad depicts the common interenet troll claiming how everything IE sucks but in the end changes his mind saying how it sucks less. The words then progress appears. Here Microsoft acknowledging the fact that thier very old browsers were not up to par but thier latest one is much better even though people still talk negative things about it. In this ad Microsoft wants to change people perception of IE more than actually broting IE itself which it of course is still doing, but the perception of people beliefs is what they are aiming to change.
I really admire microsft for thier very bold move of taking responsibilty and blame on themselves for past mistakes as it shows that a huge corporation like Microsoft who makes billions still do care for everyone of thier consumers and want to change thier ways for the better.
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