Sunday 9 December 2012

White & Black Coffee

Source - http://jimstrutzin.hubpages.com/hub/15-Best-Print-Ads-of-2011#
"If there's one thing advertisers know, it's that sex sells. Oftentimes extremely creative print ads make it difficult to tell what is actually being advertised, but sometimes a piece is able to be abstract while still clearly conveying its message. This combines the allure of sex, creativity, and clarity quite brilliantly" - http://jimstrutzin.hubpages.com/hub/15-Best-Print-Ads-of-2011#

Central to the ad poster above are two nude people, a black male and white female. Thier skin colour is representing the colour of the coffee. The fact that thier nude also adds sensual flair to the poster, telling the audience that the Coffee is excellent and enjoyable just as sex is. I like how they have made a shape of a coffee cup with the people. The overall design is very neat and clean, it does not have any clutter and the message is communicated very effectively.

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