Nike - Extra 5 years

Video - http://www.youtube.com/watch?v=JGskDRV4t0g&feature=player_embedded

Source - http://www.adweek.com/news/advertising-branding/ad-day-nike-144025

"For the first time ever, the current generation of children is expected to have a shorter life expectancy than their parents. (Told you it was depressing.) Five years shorter, to be exact"

To bring attention to the issue, Nike partnered with Wieden + Kennedy in Portland, Ore., to produce this short video, which recently premiered at the annual Clinton Global Initiative meeting in New York. The spot asks kids what they would do with five extra years. Their responses range from ambitious "Build a time machine," "Go looking for dark matter" to the more serious"Make medicine for the sick".

This ad is showing how Nike cares for the new generation as they are bringging this issue to attention, trying to help the children.