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| Source - http://www.adweek.com/news/advertising-branding/ad-day-cartier-145412 |
The add itself says a lot about the brand Cartier, it is a luxury brand. This association with luxury is made with the extensive use of gold and jewellery.
Sunday 9 December 2012
A winter tale
Video - http://www.youtube.com/watch?v=9RZPmKC2c2o&feature=player_embedded
Cartier - A winter tales shows the journey of leopard through a snow covered forest. Its shows the cat go through the forest and looking at some visually awe inspiring scenes. Everything in the ad seems unreal, just like a fairytale. I really like the technical aspect of this ad, the animations themselves. The creatives managed to find the right balance between realism and surrealism in the way the whole ad was put together along woth all the animations and special effects.
The add itself says a lot about the brand Cartier, it is a luxury brand. This association with luxury is made with the extensive use of gold and jewellery.
The add itself says a lot about the brand Cartier, it is a luxury brand. This association with luxury is made with the extensive use of gold and jewellery.
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