McDonald's 24 hours

Source - http://blog.karachicorner.com/2012/01/60-dazzling-advertising-posters/

Macdonald's are advertising how they are open 24 hours a day. This poster communicates this message extremely effectively, the light shining out of the McDonald's box represents the restaurant in the night, the glow indicates that the lights are on and thats its still running and connected (connected to plug, still energy, still going, still open).

Despite the fact the McDonald's effectly communicate thier message in thsi ad poster I dislike the way it has been put together, the McDonalands fries bo/wall looks as if its been just tacked on rather than seemlessly merge in with the photo (background - plugs).