This poster is telling its audience that it simply creates toys that are then used by children that imagine wild things based on the toy. The sense of imagination is communicated in this poster. The poster shows a simple toy care on the left side in a plain, rather uninspiring manner however on the right hand side it is blown out of proportion with flaming wheels and bright headlights while moving really fast. The way the image is juxtaposed clearly shows the dictinction between the toy and the imaginative side, it tell us that Mattel products inspire children to think creatively (going wild with thier imagination in a way). The fact that the 'imagine' side is on the right hand side of the poster could link it to the human brain which of course we all know that we use out right side for creativity and left side to for working things out (boring stuff).
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