Coca Cola - together we can make magic happen

Video - http://www.youtube.com/watch?v=RE4ws7B7yTg&feature=player_embedded

Source - http://www.adweek.com/news/advertising-branding/ad-day-coca-cola-145441

"Coke has a fairly robust claim to the modern-day image of Santa Claus, having been among the first companies (though not the first) to feature the red-and-white version of St. Nick in its ads, back in the 1930s. The new spot, though, while making Santa even larger than life, manages to make him less lifelike than ever".

This coca cola ad is targeted at the modern audience or those 'who don't believe'. The ad is saying that people don't need to see the real santa to believe in christmas rather a big fake artificial one roaming the streets to get everyone TOGETHER excited and happy for christmas is all that one needs to get the spirit of christmas. The idea of togetherness is central in this ad as essentially christmas is a time when people spend a lot of time wither thier families and other intimate relations. I really like the ad and how it manages to encapsulate all the moments of joy and happiness in the people in the streets. It really gives a sense of joy and exitement, getting people ready for the christmas period and of course promoting the coke brand itself which has grown to be synonomously linked with Santa Claus/Christmas.