What if Lightlife had a farm..

Video - http://www.youtube.com/watch?feature=player_embedded&v=IlY4Uu6exnA

Source - http://www.adweek.com/news/advertising-branding/ad-day-lightlife-143977

Lightlife, a ConAgra purveyor of meatless foods, launched this stop-motion animated online ad last week from Venables Bell & Partners imagining a fairy-tale plot of land where all the livestock have been replaced with versions of themselves constructed entirely out of edible flora. Set to a takeoff on "Old McDonald Had a Farm," the ad, paints a picture of a place that is an environmentally friendly, slaughterless paradise for vegetarians. They succeed in painting an overall picture of an earth-and-animal-loving ethos that's sure to resonate with the hard-core element of the brand's target market of vegetarians.