Lego Simpsons

Source - http://www.andrewkelsall.com/imaginative-lego-ad-campaign/

This very simple lego ad poster by designer Jung von Matt, uses the simpsons characters to promote lego. Despite the very minimalistic approach taken the Simpsons family characters are still noticable and apparent. In fact Each character is distinquishable. I am amazed how such a simple design is so effective. The use of negataive space also helps the focus to be on the lego characters. I liked the fact that the designer purposely kept the name Simpsons out of the design as it shows that he was confident that the audience would be able to realate to it. It just goes to show how recognisable characters can be easily made out no matter what form they take!