 |
| Source - http://www.adweek.com/news/advertising-branding/ad-day-apple-144743 |
Simple yet effective. This add perfectly portrays the new iPad mini tablet from Apple. Its small and lighter, which is presented metaphorically in the ad with the use of musical tones. the larger heavier iPad is playing the deaper heavier notes whereas the iPad mini is playing the smaller lighter notes.
The overall finish of the add is also very in the form of other Apple ads with the prevalent use of whites to represent something new and pure and perfect.
No comments:
Post a Comment