Doritos, Mountain Dew and Halo 4!

Halo 4 has been a huge success. It is one of the highest selling video games of all time. 343 industries (Halo 4 creatives) has teamed up with Doritos and Mountain Dew to promote the game as well as give some of the exposure to Mountain Dew and Dotitos. All the products displayed promote 'ex points' which is something realted to the game itself. I like the idea that the Mountain Dew and Doritos have made something that consumers can interact with and get some 'double xp' in Halo 4. This creates some sort of common link between the products. Interactive advertising gets the consumer to be more involved in a product which helps promote the video game Halo 4 further as well as Mountain Dew drinks and Doritos crisps. In the end people may just end up buying the snacks just for the 'double ex' feature alone.