Video -
http://www.youtube.com/watch?v=Yg8aYw-ODyk&feature=player_embedded
Sony promoted thier new waterproof smartphone in junction with the opening screening of new James Bond film, Skyfall. In the ad the Cinema viewers were given free drinks of which some contained a brand new Sony Xperia smartphone. All the phones were then rang, the lucky cinema ongoers were surprised to find a brand new, perfectly working and intact phone soaked in thier drink.
I really like the way Sony has advertised thier p[roduct in a more practical way by conducting this 'test'. The phones ringing and working afterwards while soaked in a fizzy drink implicates how robust the smartphone really is and that its water proof.
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