Sunday 9 December 2012

Safe cleaver

Source - http://jimstrutzin.hubpages.com/hub/15-Best-Print-Ads-of-2011#
"Safe no matter what you make" - Play-Doh

I really like the idea behind this ad. The fact that its displaying a very dangerous object, a meat cleaver, is ironic as the purpose of the ad is to promote how safe play-doh is just makes the message more clear and bold. It also ties in well with the tagline that no matter how dangerous the copied object is (in this case a meat cleaver) the play doh version will always be safe.

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