Sunday 9 December 2012

Are you in the right job?

Source - http://jimstrutzin.hubpages.com/hub/15-Best-Print-Ads-of-2011#

Monster.com is a job search website that allow people to find a job suited based on thier qualification and skills. This print ad is promoting the sevice in a very unique and interesting way. It is showing a pink ballerina in a army man toy form (holding a gun despite not being a soldier) withing a bag of other actual army men toys. The ballerina stands out from the other toys as even though it is holding a gun and doing the same 'job' as the other green army men, it is different in colour and the uniform differs too. This is indicating how we could be in a job that we're not really built for or like doing, and that monster.com can help find the people in the 'ballerina' situation the right job. I like the fact that how creative they were in thier approach to the ad, its very clever way of sending out a simple message, go to our site, find the right job.

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